New Customer ROI | Astro Analytics | Astro Manufacturer Account

Reach out to support@astroloyalty.com to request access to Astro Analytics.

This report gives you data on your new frequent buyer/offer customers and how much value and return they are bringing in all of your locations/programs. There are tables filtered by both program and location along with visual representations for new customers and highest performing items. 

Here are definitions of headers you will see in Astro Analytics reports: 

Header:	Definition:
Transactions	All purchases + redemptions
Total Transaction Value	Item MSRP * Purchase Quantity OR Item MSRP * Rebate Quantity
Total Cost	Cost of Reward + Rebate Amount + Astro Redemption Fee
Total Net	Total Transaction Value - Total Cost
Total ROI	Total Net / Total Cost
New Customers	Customers making a purchase for the first time
New Customer Total Value	Quantity Purchased * Item MSRP for new customers
New Customer Long Term ROI	(New Customers Total Value - Total Cost) / Total Cost
New Retailer	When a retailer makes their first Astro transaction within your brand
Item MSRP	The suggested retailer market price of an item
Purchase Qty	Quantity of items purchased (not rebate/reward)
Purchase MSRP Total	Item MSRP * Purchase Qty
Rebate Amount	amount of offer rebate $ given away
Rebate Quantity	quantity of offers given away
Reward Quantity	quantity of FB Redemptions and offer free goods given away
Cost of Rewards	Reward Quantity * Item MSRP  (The total $ amount of free goods given away)
New Customer Spend	Total Transaction Value for new customers
Frequent Buyer Abandonment	If a customer does not make a purchase on their frequent buyer card in x amount of days, the card will be considered abandoned.

1. Once your Manufacturer Astro account, go to Reports. 

2. Select Astro Analytics on the top drop-down menu. (You will need access to Tableau in order to see this option)

3.  Select New Customer ROI.

4. This report gives you your statistics on new frequent buyer/offer customers and how much value and return they are bringing in all of your locations. There are tables filtered by both program and location along with visual representations. 

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