Astro Offers Dashboard | Astro Analytics | Astro Manufacturer Account
This report gives you visual representations of how your offers are doing. You can compare your free goods against your rebate offers, and you can see specific data for all of your individual retailers and programs. The metric can be changed to either MSRP, Purchase Quantity, or Redemptions.
Here are definitions of headers you will see in Astro Analytics reports:
Header: | Definition: |
Transactions | All purchases + redemptions |
Total Transaction Value | Item MSRP * Purchase Quantity OR Item MSRP * Rebate Quantity |
Total Cost | Cost of Reward + Rebate Amount + Astro Redemption Fee |
Total Net | Total Transaction Value - Total Cost |
Total ROI | Total Net / Total Cost |
New Customers | Customers making a purchase for the first time |
New Customer Total Value | Quantity Purchased * Item MSRP for new customers |
New Customer Long Term ROI | (New Customers Total Value - Total Cost) / Total Cost |
New Retailer | When a retailer makes their first Astro transaction within your brand |
Item MSRP | The suggested retailer market price of an item |
Purchase Qty | Quantity of items purchased (not rebate/reward) |
Purchase MSRP Total | Item MSRP * Purchase Qty |
Rebate Amount | amount of offer rebate $ given away |
Rebate Quantity | quantity of offers given away |
Reward Quantity | quantity of FB Redemptions and offer free goods given away |
Cost of Rewards | Reward Quantity * Item MSRP (The total $ amount of free goods given away) |
New Customer Spend | Total Transaction Value for new customers |
Frequent Buyer Abandonment | If a customer does not make a purchase on their frequent buyer card in x amount of days, the card will be considered abandoned. |
1. Once your Manufacturer Astro account, go to Reports.
2. Select Astro Analytics on the top drop-down menu. (You will need access to Tableau in order to see this option)
3. Select Astro Offers Dashboard.
4. This report gives you visual representations of how your offers are doing. You will see a dashboard with many drop down menus that can be used to filter the data:
6.The 2nd tab “Locations” gives you a deeper look into the specific performance of your retailers. MSRP, Purchase Quantity, and Redemptions are displayed all in one table.
7.
The 3rd tab “Programs” is similar to the “Locations” tab but displays data for specific programs.
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