Pet Adoption Dashboard | Astro Analytics | Astro Manufacturer Accounts
Overview
The Pet Adoption Dashboard provides manufacturers with insight into performance tied specifically to pet adoption programs. This dashboard focuses exclusively on adoption-driven activity, including customer acquisition, redemption costs, and sales attributed to adoption programs.
Dashboard Structure
The Pet Adoption Dashboard contains three tabs:
Pet Adoptions
Retailers
Coupons
Each tab highlights a different layer of adoption program performance.
Key Definitions (Used Throughout)
Adoption-Only Customers
Customers who entered the ecosystem only through a pet adoption and have not made additional qualifying purchases beyond adoption-related activity.
New Customers
Customers making their first-ever tracked purchase within Astro at your brand.
Existing Customers
Customers who were already active in Astro at your brand prior to the adoption event.
Customer Cost
The total cost associated with incentives or rewards funded by the manufacturer.
Customer Sales
The total MSRP sales attributed to customers participating in adoption programs.
Total Redeemed Item Cost
The total manufacturer-funded cost of redeemed items tied to adoption activity.
Costs vs Sales
The net comparison between total costs incurred and sales generated.
Tab 1: Pet Adoptions
What This Tab Shows
This tab provides a high-level summary of adoption performance across:
Categories
Adoption species (expandable)
Time
Top Summary Table
Metrics include:
# of Adoptions
# of Adoption-Only Customers
# of New Customers
New Customer Cost & Sales
# of Existing Customers
Existing Customer Cost & Sales
Total Redeemed Item Cost
Costs vs Sales
Adoption Trend Chart
The line chart displays adoption activity by Month of Adoption Date. The metric shown (e.g., # of Adoptions) can be changed using the Metric selector.
Retailer Performance Table
This table ranks retailers based on the selected metric and shows how adoption programs perform at the store level.
Clicking a retailer drills into more detailed views.
Tab 2: Retailers
What This Tab Shows
This tab provides a detailed, retailer-first view of pet adoption performance. It is designed to help manufacturers understand which retailers are driving adoption activity and how customer behavior differs within each retailer.
All dollar values shown are at MSRP.
Top Retailers Summary
The top table ranks retailers based on the selected Sort Top Retailers by metric (default: # of Adoptions).
Key columns include:
# of Adoptions – Total adoptions attributed to the retailer
# of Adoption-Only Customers – Customers whose only activity is adoption-related
# of New Customers – First-time Astro customers at your brand acquired through adoption
New Customer Cost – Manufacturer-funded cost tied to new customers
New Customer Sales – MSRP sales attributed to new customers
# of Existing Customers – Customers active prior to adoption
Existing Customer Cost – Cost associated with existing customers
Existing Customer Sales – Sales generated by existing customers
Total Redeemed Item Cost – Total cost of redeemed items
Costs vs Sales – Net comparison of cost vs sales (negative values indicate sales exceeded costs)
This view allows manufacturers to quickly identify high-impact retailers and evaluate cost efficiency.
Retailer Detail Section
Selecting a retailer from the top table filters the detailed view below.
This section breaks adoption performance down by:
Category
Adoption Species
Metrics shown mirror the summary table, allowing manufacturers to see what types of adoptions and species are driving results within each retailer.
You can expand or collapse Category and Adoption Species using the +/- icons to control the level of detail.
Why This Tab Matters
This tab helps manufacturers:
Identify retailers generating the most adoption-driven value
Understand the mix of new vs existing customers by retailer
Evaluate cost efficiency at the retailer level
Spot category or species-level performance patterns
This view is especially useful for retailer conversations, partnership reviews, and optimizing adoption-focused strategies.
Tab 3: Coupons
What This Tab Shows
This tab summarizes coupon activity tied to pet adoption programs.
Metrics include:
# of Coupons Issued
# of Coupons Redeemed
Coupon Redeemed Cost
Display Options
Coupon data can be displayed by:
Retailer
Other selectable groupings (via the Display By selector)
This view helps manufacturers evaluate coupon utilization and cost efficiency within adoption programs.
Related Information:
Related Articles
Overview | Astro Analytics | Astro Manufacturer Account
Astro Analytics Overview: We believe Astro Analytics will significantly enhance your ability to make data-driven decisions, improve program outcomes, and optimize your marketing and sales strategies. Astro Analytics is an advanced loyalty business ...Astro Offers Dashboard | Astro Analytics | Astro Manufacturer Account
Overview The Offer Dashboard focuses exclusively on offer-based programs (free good and rebate offers). It is designed to answer questions such as: Where offers are running geographically Which retailers and programs are driving the most value How ...Applying Filters and Downloading Data | Analytics Reports | Astro Manufacturers
How to Apply Filters 1. Navigate to the report you want to view. 2. Click on a filter you want to use. 3. You can use the "All" option to check/uncheck all the fields in the filter. 4. Check the fields you want the report to be filtered by and click ...Frequent Buyer Dashboard | Astro Analytics | Astro Manufacturer Account
Reach out to support@astroloyalty.com to request access to Astro Analytics. Overview The Frequent Buyer Dashboard provides manufacturers with insight into how customers engage with frequent buyer programs over time. Unlike offer-based reports, this ...New Customer ROI | Astro Analytics | Astro Manufacturer Account
Overview The New Customer Program ROI dashboard gives you a complete view of how your promotional programs drive new customer acquisition, retail sales value, and long-term return on investment. This report is designed specifically for manufacturers ...