Pet Adoption Dashboard | Astro Analytics | Astro Manufacturer Accounts
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Here are definitions of headers you will see in Astro Analytics reports:
Header: | Definition: |
Transactions | All purchases + redemptions |
Total Transaction Value | Item MSRP * Purchase Quantity OR Item MSRP * Rebate Quantity |
Total Cost | Cost of Reward + Rebate Amount + Astro Redemption Fee |
Total Net | Total Transaction Value - Total Cost |
Total ROI | Total Net / Total Cost |
New Customers | Customers making a purchase for the first time |
New Customer Total Value | Quantity Purchased * Item MSRP for new customers |
New Customer Long Term ROI | (New Customers Total Value - Total Cost) / Total Cost |
New Retailer | When a retailer makes their first Astro transaction within your brand |
Item MSRP | The suggested retailer market price of an item |
Purchase Qty | Quantity of items purchased (not rebate/reward) |
Purchase MSRP Total | Item MSRP * Purchase Qty |
Rebate Amount | amount of offer rebate $ given away |
Rebate Quantity | quantity of offers given away |
Reward Quantity | quantity of FB Redemptions and offer free goods given away |
Cost of Rewards | Reward Quantity * Item MSRP (The total $ amount of free goods given away) |
New Customer Spend | Total Transaction Value for new customers |
Frequent Buyer Abandonment | If a customer does not make a purchase on their frequent buyer card in x amount of days, the card will be considered abandoned. |
1. Once your Manufacturer Astro account, go to Reports.
2. Select Astro Analytics on the top drop-down menu. (You will need access to Tableau in order to see this option)
3. Select Astro Pet Adoption Dashboard
4. This report allows you to see the performance of your pet adoption programs. You are able to filter the date range, type of program, and adoption species.
5. You can also see the performance of each individual retailer that uses your adoption programs by selecting the Retailers tab.
6. There is a Coupon tab on the Pet Adoption Dashboard which displays the performance of your pet adoption coupons by retailer.
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You will be able to see how many coupons were issued, how many were redeemed, and the cost of the redeemed coupons.
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